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Development & Evaluation of Social Media-based Testimonials Targeting Potential ADRD Research Participants within the Latino/Hispanic Community

In partnership with Barrow Neurological Institute and through a series of focus groups, this project creates and evaluates digital recruitment clips and supercuts for outreach and recruitment related to the AADC, ADRD and aging in the Latino/Hispanic community.   

Project Details


David Coon
Principal Investigator

CONHI Faculty
No additional faculty on project.
Research Area(s)
Aging
Caregiving
Population Health
Hispanic / Latino Population
Sponsor
Arizona Alzheimer’s Disease Consortium

Funding Duration
2016 to 2017